When developing brand style for the non-state-owned pension fund Diamond Autumn it was vital to ensure that the artwork is consistent with the style of ALROS corporation, which is the Fund’s founder and primary investor. The logotype inherited the ALROS’ colors and geometry and elements of the Yakut ethnic ornaments.

Diamond Autumn is a non-state-owned pension fund created by the largest Russian diamond mining company ALROS in 1995 for its employees.