For this brand we designed a logotype and visual representation of the Pro and Lite product lines, packaging design concept and brand style. The logotype is concise, it is based on the central symmetry around the letter ‘O’ styled to be a perfect circumference. This ensures high visibility of the product on store shelves.

The New Jerusalem Monastery was founded in 1656 by Patriarch Nikon, who’s intention was to recreate holy places of Palestine in the suburbs of Moscow. Today it is an active monastery in Istra.